Business Importance of Intellectual Property
Intellectual Property plays a key role in all business. Large or small. Regardless of industry. Intellectual property assets create business value and competitive advantage for a company. Importantly, these assets influence consumers’ confidence and buying decisions. Both companies and consumers rely on intellectual property for differentiating among companies, products, services and making choices. Regardless of job function, everyone is engaged in handling intellectual property assets. We are exploring the business perspective of value protection and creation and consumer perspective of gaining greater value as result of intellectual property assets. Employees will learn about the business value and underlying principles of intellectual property assets.